“Sudden sleep? What is this stuff? Specifically formulated for women? What does that mean?”
Sudden Sleep is a new product from Biotab Nutraceuticals, the company behind Extenze. Biotab was on the receiving end of several actions from California authorities, and at least one class action lawsuit alleging false advertising. Biotab has apparently been looking for creative new ways to market products to women. For obvious reasons, one of Biotab’s products aimed at the female market — “Extenze for women,” was probably not as big of a success as Extenze for men. Extenze for men sales might be flagging because the company had to remove the “increases size” claim as part of the class action settlement related to that product.
Is Biotab going to be sued for Sudden Sleep too? Possibly, although the likelihood of a consumer being outraged enough about this product to want to lead a class action against the company is fairly low. Companies are constantly marketing questionable products to women, and this is just one more. Perhaps now woman have one more thing to feel insecure about. It isn’t anything new to say that women in our consumer culture are programmed to be focused on body image. Questions such as “Am I fat?” and “Do I have wrinkles?” are questions that advertisers want women to be asking about themselves. Perhaps the question, “Do I sleep well enough?” is a yet another concern for women to feel insecure about.
Sudden Sleep – False Advertising?
The packaging claims that the product is a “natural sleep aid specifically created for a woman!”
- Do women sleep differently than men?
- What makes it “specifically formulated” for one gender?
- Do melatonin, chomomile, valerian, or other ingredients affect women differently than men?
- 5-Hydroxy-Tryptophan – what is this stuff and what does it do?
- Valerian Root Extract – does it promote sleep?
- Is “Sudden Sleep” an over-the-counter date rape capsule posing as a womens’ sleep aid?