Privacy Class Action Filed Against East Coast Alpine

A class action lawsuit has been filed by the Leonard Law Office and co-counsel against East Coast Alpine. The case alleges that East Coast Alpine violated a Massachusetts credit card privacy law.

East Coast Alpine, Comm. Ave. Boston

East Coast Alpine, Comm. Ave. Boston

 

Excerpts from the complaint:

Plaintiff brings this action for redress of the unlawful practice of East Coast Alpine of collecting ZIP codes at checkout at its Massachusetts stores from customers who make purchases with Credit Cards, recording that information as part of the Credit Card transaction, and then using that information for its own marketing and promotional purposes, including to send unsolicited marketing and promotional materials, or “junk mail.” This practice, which has affected Plaintiff and members of the Class, as described and defined herein, is an invasion of privacy and violates G. L. c. 93 § 105(a) and G. L. c. 93A, § 2.

 

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