Welcome to Leonard Law Office, PC‘s class action blog. The mistreatment of consumers and workers by businesses is one of the most interesting subjects in the law, and in the news. Deception and misconduct in the marketplace has a long and colorful history. From the rattlesnake oil rheumatism cures peddled by immoral salesmen in the 1800’s, to modern day issues such as robocalls, hidden fees, data breaches, wage theft, products aimed at weight loss and anti-aging — unfair business practices affect every aspect of American life. We are all consumers and most of us work for wages. Class actions can be a vehicle for consumers and employees to fight for change and promote fairness.
If you want to talk about an idea for a class action (such as false advertising, mystery fees, bad products, wage theft) you are welcome to contact us.
LEONARD LAW OFFICE PC IS CURRENTLY REPRESENTING, OR HAS REPRESENTED, CLIENTS IN CLASS ACTIONS AGAINST:
A class action lawsuit against L’Oréal was filed in federal court in Massachusetts on Friday, September 14, 2012. The class is represented by twelve attorneys in four states.
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L’Oreal’s Anti-Aging Claims Questioned
The Complaint alleges, in part:
- “The search for the elusive waters of the “Fountain of Youth” has tempted those seeking to restore youth and beauty for ages. Indeed, as the story goes, in 1513, the great explorer Juan Ponce De Leon searched high and low for the “Fountain of Youth” – only to find Florida instead. In the 1800s, “snake oil” salesmen infamously ranged the West selling tonics that claimed to cure every ill, including signs of aging. Today, the search for a youth potion continues and, like modern-day snake oil salesmen, Defendant L’Oreal USA, Inc. through its L’Oreal Paris Brand Division, (hereinafter “L’Oreal” or “L’Oreal Paris”), preys on consumers’ fundamental fear of aging and their eternal hope that products exist that can eliminate the signs of aging and effectively turn back time.
- In fact, L’Oreal profits handsomely by making misleading claims that the L’Oreal Paris Youth Code line of wrinkle creams, specifically Youth Code Serum Intense, Youth Code Eye Cream, and Youth Code Day/Night Cream, (collectively “Youth Code” or “Youth Code Products”) have age-negating effects on human skin.”
According to a related Florida class action complaint against L’Oreal, “The Swedish Market Court fined Lancôme (Europe) one million krona, for among other things, digitally altering imagery, and banned it from making deceptive statement in its advertisements about anti-wrinkle effects. The United Kingdom has banned L’Oreal and Lancôme (Europe) advertisements for using deceptive imagery, including an ad featuring Julia Roberts that made the actress’s skin appear to be categorically flawless.”
“10 Years of Gene Research”